Sports & Entertainment Professionals

As a professional athlete or entertainer, your hard work and dedication has led to a new level of success, but also additional complexity. Our highly trained Sports & Entertainment advisors can help you manage the unique aspects of your financial life so you can focus on what matters most to you.

Tap into support that is focused on you

Your Sports & Entertainment Private Wealth Advisor will work with you to create a comprehensive wealth management plan tailored specifically from you and your family, designed to help you:

  • Manage your everyday cash and access liquidity
  • Address large and/or inconsistent income streams
  • Implement strategies to help minimize your taxes
  • Plan for the retirement and legacy you envision
  • Preserve your income and assets
  • Give back to your loved ones and your community


Your advisor will stay with you every step of the way, helping you manage your plan and make adjustments as your situation changes.


Stepping it up!

Learn why professional guidance is critical for athletes and entertainers

Addressing the unique nature of your profession

Bank of America and Merrill offers an extensive range of solutions to help you pursue your financial goals, whether they are immediate or years away.  Some of our solutions include:.

  • Setting and managing a budget
  • Planning for retirement
  • Lifestyle financing (such as planes, yachts, art & collectibles)
  • Investing in alternative investments (such as farmland or timberland)
  • Pursuing unique charitable goals through private foundations, charitable trusts, and gifting strategies

Learn how a Sports & Entertainment Private Wealth Advisor can help you.

How we can help
Connect with a Sports & Entertainment Advisor

Frequently asked questions

In recognition of the unique financial circumstances that sports professionals face, Merrill recently created a first-of-its-kind professional Sports & Entertainment Accredited Wealth Management AdvisorSM (SE-AWMASM) designation, launched in partnership with the College for Financial Planning, a Kaplan Company. Not all financial advisors who hold the additional title of Sports & Entertainment Advisor in Merrill's Program hold the SE-AWMASM designation.

Related insights

  • Changing the game: women are ready to invest in their financial future

  • Striking the right chord when selling your music catalog

  • Easy, and essential, estate planning fundamentals