Windermere Private
Wealth Management
Private Wealth and Financial Advisors

4705 S. Apopka Vineland Road, Suite 203
Orlando, FL 32819-3102

Phone: 407.909.2125

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  • Rich Millar 407.909.2107
  • Stan Smith 407.909.2106
  • Brent Jordan 407.909.2108

"Our team is centered on putting the interest of clients first. We can offer extensive resources and capabilities to help you manage the many dimensions of your wealth."

Rich Millar, CIMA®
Senior Vice President–Wealth Management
Senior Resident Director–Private Wealth
Private Wealth Advisor

Private Banking and Investment Group
Private Banking and Investment Group provides tailored solutions to help meet the distinct needs of individuals and families with substantial wealth. Clients are served with a boutique-like approach by teams of rigorously trained and experienced advisors who are skilled in working with wealthy clients, their families and businesses. Clients can enjoy a caliber of resources and future-focused strategies that is typically reserved for the world’s largest enterprises. The PBIG Accreditation Program identifies financial advisors who demonstrate the technical proficiency necessary to deliver exceptional service exclusively to ultra-high-net-worth individuals. The program assesses a team’s business model and skill in the strategies and solutions that best address the needs of those clients. Advisors must pass an oral assessment process to become Private Wealth Advisors.

Merrill Lynch
Merrill Lynch offers a broad range of brokerage, investment advisory and other services, including insurance and investment analytics. Our advisors are available to work closely with the clients’ other trusted advisors, including accountants, attorneys and tax specialists. We can provide access to trust and estate planning services through Bank of America specialists.

Guiding clients who are looking to the future

You are the focus. Private wealth management, in our view, is exactly that—private. It must be individualized to the client, and be focused, sensible and confidential. Those are the hallmarks of the guidance we can provide.

What we do. Windermere Private Wealth Management strives to deliver innovative wealth management strategies and investment vision to individuals and families who face the complexities of significant wealth. Our role is to offer perceptive strategic guidance to meet your needs, and to help you find, evaluate and take advantage of the opportunities to build and sustain your wealth for the years ahead.

Who we work for. Clients include individuals, couples and families located across the country, with a majority concentrated in Florida. We work with corporate C-suite executives, professional athletes, entrepreneurs and business owners. We have assisted several clients who have started, built and then sold companies, or taken them public.

The value of our experience. Managing wealth is complicated. Investing news and opinion are more than plentiful. What is in short supply is thoughtful, capable, reasoned advice and guidance that directly affects your life, your wealth and your legacy. Rich Millar and Stan Smith, our team's private wealth advisors, are highly trained and dedicated to the delivery of innovative financial strategies often demanded by the intricacies of substantial wealth. With more than three decades of professional experience to draw upon, Rich and Stan focus on a small number of ultra-high-net-worth families so they can devote the necessary time and understanding to help them manage the financial responsibilities—including strategies for risk and tax minimization—that can accompany great wealth.

To be able to provide the personal attention and responsiveness they believe is required to support their business, Rich and Stan team with Brent Jordan, our team's Merrill Lynch wealth management advisor, who can broaden the range of clients we service. This emphasis on teamwork helps us create a personalized financial strategy for each client, including in-depth analyses, tracking and a wide range of targeted reports to help clients understand where they are and where they may be headed.

Rich, Stan and Brent have worked as a team for close to 15 years, and have 52 years of combined experience in financial services and investing. They can help you cut through the marketplace noise to develop an outlook specific to your own life.

"We’ve been colleagues for 15 years, and we deeply respect each other’s skills and abilities to work with clients. Individually, we have different interests in the disciplines of private wealth management. The group structure is horizontal—not vertical. It’s collaborative. The entire Windermere team works on each client account."

Stan Smith, CPM®
Senior Vice President–Wealth Management
Private Wealth Advisor

An approach to help you define and address your risk tolerance

Windermere Private Wealth Management offers a very wide range of private banking and investment services to a select clientele. When beginning new client relationships, we focus on finding out, in detail, what you need and what you are looking for.

A mind-set to help you manage for risk

We are gratified to work with a diverse group of clients who have generated wealth in different ways. Almost all of the people and families we work with look to us to help them:

  • Sustain and grow their wealth
  • Identify risk and manage for it
  • We feel the conventional view of risk is too narrow and it is more than just a measure of price volatility of your investments. We consider other elements of risk—including the loss of capital and the loss of purchasing power of your investments—to be equally important. And we recognize that how you generated your wealth can determine your wealth structuring needs and your feelings about risk. For instance, entrepreneurs and professional athletes can think quite differently about risk than other individuals, and that affects how we work for them and how we help them manage their investments.

    Conscientious risk management calls for assessing and understanding your assets and liabilities, your experience and temperament as an investor, your tax exposures and your attitude toward balancing risk and return. Investors can sometimes take too little risk, rather than too much. We’re here to help you gauge what risk level may be right for you and your goals.

"This broad platform of private banking services has evolved over decades to address the many aspects of your financial life, no matter how complex they may be. Windermere Private Wealth Management is your single point of access to services that include cash management, family wealth transitions, extensive capital markets capabilities and Bank of America banking and lending."

Brent Jordan, CFP®
Senior Vice President–Wealth Management
Wealth Management Advisor

Direct access to a global firm’s deep intellectual capital

The investing insights of Merrill Lynch and banking convenience of Bank of America form a major, far-reaching duo. With access to this extraordinary caliber of resources, Windermere Private Wealth Management offers financial advice and guidance supported by research and thought leadership of tremendous depth and scale.

1 Capability offered by Bank of America, N.A., and its bank affiliates.
2 Capability offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated.

"Our investment approach is driven by the belief that helping clients manage for risk is the first priority, followed by investment returns. We have a profound respect for the downside risk of the markets, and we assist clients in structuring their portfolios with that in mind. We strive for absolute returns, and we are not inclined to try to beat a market index."

Rich Millar, CIMA®
Senior Vice President–Wealth Management
Senior Resident Director–Private Wealth
Private Wealth Advisor

Building your portfolio through a customized investing process

Five model portfolios, each defined by its level of risk, are the foundation of Windermere Private Wealth Management investment process. We assess your experience and personality as an individual investor, and we work with you to develop a profile of your tolerance for investment risk. We then help you develop an appropriate portfolio matched to your profile and needs.

Clients who have similar risk profiles and whose portfolios mirror the same model may have similar investment holdings. But all portfolios are customized to the characteristics and preferences of each client. In this process, we take into account your risk tolerance, time horizons, liquidity and income needs, targets for tax minimization, return objectives and diversification needs.

We are vigilant about monitoring investment performance and market trends, and we like to meet with clients regularly throughout the year to review the investment markets and to discuss any changes to your life that may require strategic or tactical course corrections.

Asset allocations and investing tactics

Our primary investment universe consists of ETFs (exchange traded funds), mutual funds, stocks and bonds. In addition, we may suggest alternative asset classes, including hedge funds and private equity partnerships, for certain qualified investors.

We can assist corporate executives who have concentrated wealth positions and seek to hedge the risk of those positions or to monetize them with minimum tax consequences. We also can provide services to public company executives and managers, including helping them to implement 10b5-1 selling plans.

Extended services, guidance and collaboration

Over the years, our private wealth management team has extended its capacity in response to the evolving needs of the clients. Our wealth management services include estate planning services, charitable giving strategies, and tax minimization strategies. Accessing specialists at U.S. Trust and Bank of America, we can also offer clients innovative uses of trusts as key building blocks to a thoughtful estate strategy.

At your request, we will collaborate with your other professional advisors, including your attorney, CPA or tax preparer, and business manager, so that your broader wealth management arrangements are coordinated.

"Because we work with a select group of clients, we get to know them well. These relationships are close and compassionate. We also make sure that we are proactive, not reactive, in client relations. Open, attentive communication with clients is part of our regular process."

Sharon Mullins
Private Wealth Associate

Meet The Group

Our rigorously trained private wealth and financial advisors provide clients with a direct line to all of the resources and capabilities of a truly global investment firm—in ways that are more in keeping with a small, very exclusive boutique. Concierge services, family meetings, and private seminars and events are all part of the experience.

Private Banking and Investment Group Professionals

  • Rich Millar, CIMA®

    Senior Vice President–Wealth Management
    Senior Resident Director–Private Wealth
    Private Wealth Advisor
    Portfolio Manager

    View Profile

  • View Stan Smith's Profile

    Stan Smith, CPM®

    Senior Vice President–Wealth Management
    Private Wealth Advisor
    Senior Portfolio Manager

    View Profile

  • View Sharon Mullins's Profile

    Sharon Mullins

    Private Wealth Associate

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Our Merrill Lynch Professionals

  • Brent Jordan, CFP®

    Senior Vice President–Wealth Management
    Wealth Management Advisor

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  • View Sandra Autar's Profile

    Sandra Autar

    Client Associate

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Additional Resources

  • View Cynthia Freadhoff's Profile

    Cynthia Freadhoff*

    Vice President
    Merrill Lynch Banking Advisor
    Bank of America, N.A.

    View Profile

    *Denotes that this professional is not an exclusive resource of The Windermere Group,
    and relationships may be subject to change.

James Millar is registered to do business in : AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, MA, MD, MO, MT, NC, NH, NJ, NV, NY, OH, OK, PA, PR, RI, SC, SD, TN, TX, VA, VT, WA, WI, WV

Stanley W. Smith CPM® is registered to do business in : AL, AR, AZ, CA, CO, CT, DC, DE, FL, IN, KY, MA, MD, MO, NC, NJ, NY, OH, PA, RI, SC, SD, TN, TX, VA, WA, WV

For questions regarding registration information please contact your Financial Advisor.
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