Skip To Content
Bank of America Coronavirus Resource Center See details

What We All Can Learn from Women Investors

Compare your investing style with these insights.

What We All Can Learn from Women Investors image

“INVESTING IS ABOUT INDEPENDENCE and empowerment,” says Marci McGregor, senior investment strategist in the Chief Investment Office for Merrill and Bank of America Private Bank.

That’s true for both men and women, of course. But for women—who tend to live longer than men—investing can provide a financial lifeline, especially as they face higher health care costs in retirement, notes Lorna Sabbia, head of Retirement & Personal Wealth Solutions for Bank of America.

All the more reason to celebrate this finding: “When women invest, they tend to have a better average annual return from their investments than men,” McGregor says. Several studies have shown that their portfolios outperform men’s by an average of anywhere from 0.4 percent to 1.8 percent annually.1 That may not seem like much, notes McGregor, but it can have a major impact over time.

Four lessons from women investors. Stick To A Strategy, Shoot For Goals, Balance Risk and Reward, and Seek Guidance

Here, McGregor and Sabbia point to some of the likely reasons for this performance difference1—and what we can learn from them.

"Because women tend to live longer than men, they have more time to invest—and that means more time to let their investments grow. Make longevity your best asset."
—Marci McGregor,
senior investment strategist in the Chief Investment Office for Merrill and Bank of America Private Bank

Women tend to be patient investors. They generally develop a strategy and stick to it, buying and holding for the long-term, rather than buying and selling reactively, or day trading. This “steady as she goes” approach requires fewer trades and so incurs fewer transactional fees, which can help to create better returns over time, McGregor notes.

They tend to favor a balanced investing approach. Women generally aim for a more diversified asset allocation—not one that tilts heavily toward stocks versus bonds, or a certain market sector like technology, or loads up on an individual stock, McGregor observes. This more balanced, risk-averse approach may help to preserve their portfolios when the markets get volatile. But, cautions McGregor, “being too conservative could cause investors to miss out on potential growth opportunities.”

They’re generally not afraid to ask questions. Women tend to seek out information before investing. “It’s a process of drilling down and understanding what we’re investing in and why before we make a move,” notes McGregor. Women also tend to be more open to advice–whether it’s from a professional or through a financial mentor, she adds.

They tend to invest with goals in mind. They’re investing for their families’ future security, a child’s or grandchild’s education, a dream vacation, or a first or second home, rather than trying to outperform a market benchmark. “Having more immediate goals in mind can help investors stay focused and stick to their plan,” Sabbia says.

And women have one more advantage: they can make their own longevity an asset. “Because women live longer than men, they have more time to invest—and that means more time to let their investments grow. Make longevity your best asset,” McGregor urges. Sabbia agrees, noting that a 2018 Merrill/Age Wave study, Women & Financial Wellness: Beyond the Bottom Line, found that 41% of women wish they had invested more of their money.

“Don’t let yourself end up regretting you hadn’t invested more,” Sabbia says. Women often play catch up as a result of the wage gap and caregiving responsibilities, which can limit their savings and investment opportunities. “That’s why it’s so important for women to invest early and often, and to stay focused on making the money they earn work hard for them.”


A private wealth advisor can help you get started.

Find an advisor