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Firth, Gough & Associates

Private Wealth Advisors

CRESCENT COURT

300 CRESCENT COURT, SUITE 1300

DALLAS, TX 75201

214.303.5882

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Team

About us

Firth Gough and Associates

Firth, Gough and Associates is a wealth management team that caters to the needs of affluent and ultra-affluent entrepreneurs, executives, and single or multi-family offices. Located in Dallas, we work with clients throughout the United States who have complex needs and compelling opportunities.

We help clients advance their long-term goals through careful application of the resources and capabilities of the Private Banking and Investment Group at Merrill Lynch. We differentiate our approach with a thorough grasp of real-world conditions. Our careers encompass more than wealth management. The leaders of our team, Bob Firth and Ed Gough, have significant experience in corporate settings and entrepreneurial ventures. The richness of this experience, combined with their hands-on knowledge of wealth management, lends an authenticity to our outlook. We look to serve clients exceptionally well and focus on client satisfaction as the barometer of our success.

Positioned to Perform

We have built our team to respond to the demands of significant wealth. We engage with a select number of clients who can most benefit from the skills and insight we offer. We insist on customizing our approach for each client—an attention to detail that simply cannot be replicated on a massive scale.

We serve both family offices and private clients. Each of these client groups has distinctive priorities. We respond to unique demands of each client by creating tailored offerings in multiple disciplines: investment management, wealth transfer, credit and lending, luxury good acquisition, and philanthropy.

Sharing Client Insights

When clients engage with our team, they not only gain our knowledge and skills, but the intellectual capital of their client peers. We regularly host client events to facilitate idea sharing and exchange on the issues that matter most to clients. These regular forums are a valuable element of our group, amplifying our impact on client families and family offices. We also facilitate retreats so that multiple generations of client families can address the issues that accompany substantial wealth. We look to foster the beneficial outcomes of wealth, preserving not only a family’s capital, but its vision and values for decades to come.

Our Investment Approach

We recognize that clients have earned their wealth through years of sacrifice and effort. We seek to mitigate down-side risk through rigorous manager selection, in-depth analysis, customized portfolio construction, and diversification. We offer traditional and alternative investments, sensitive to the preferences, time horizons and risk thresholds of each client.* Bob Firth has worked in investment management since 1995, navigating numerous market cycles and economic environments. His acumen, combined with the global investment research and offerings of Merrill Lynch, enable us to craft tailored strategies designed for long-term wealth preservation and prudent growth.

Our Offerings

We offer the strategies and services demanded by significant wealth:

  • Investment management
  • Alternative investments*
  • Tax-sensitive trust and estate planning services
  • Concentrated and restricted stock strategies
  • Pre-sale planning for business owners
  • Customized credit and lending services from Bank of America, N.A.
  • Philanthropic giving
  • Next-generation education

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    * Some or all alternative investments may not be appropriate for certain investors.

    Investment Management Consultants Association (IMCA®) is the owner of the certification marks CPWA® and Certified Private Wealth Advisor®. Use of CPWA® and Certified Private Wealth Advisor® signifies that the user has successfully completed IMCAs initial and ongoing credentialing requirements for wealth advisors.

  • Meet the team

    Back to team

    Bob Firth, CPWA®

    Senior Vice President

    Private Wealth Advisor

    214.303.5876

    214.303.5876

    robert_firth@ml.com

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    Ed Gough, CPWA®

    Senior Vice President

    Private Wealth Advisor

    214.303.5882

    214.303.5882

    ed_gough@ml.com

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    Eric Gough

    Registered Analyst

    214.303.5883

    214.303.5883

    eric.gough@ml.com

    Read Bio


    Latest Thinking


    Back to overview

    Meet the team

    Bob Firth, CPWA®

    Senior Vice President

    Private Wealth Advisor

    214.303.5876

    214.303.5876

    robert_firth@ml.com

    Add to address book

    Read Bio

    Ed Gough, CPWA®

    Senior Vice President

    Private Wealth Advisor

    214.303.5882

    214.303.5882

    ed_gough@ml.com

    Add to address book

    Read Bio

    Eric Gough

    Registered Analyst

    214.303.5883

    214.303.5883

    eric.gough@ml.com

    Read Bio